Johana Cavalcanti

Blog de Social Media y Marketing Online


June 22, 2009 By: Johana Cavalcanti Category: 2.0, Redes Sociales

Para quién no ha podido ver el documental de cuatro “REDES SOCIALES – QUIERO SER TU AMIGO” Os dejo el enlace para verlo en



Las redes sociales se han convertido en el fenómeno más “caliente” en la red. Las cifras lo confirman. En España, hay 13 millones de usuarios de redes sociales. Tuenti es la mayor red social española con más de 5 millones de usuarios, Facebook ha crecido un 1.174% en nuestro país, Myspace cuenta con 170.000 bandas de música españolas y 7 millones en todo el mundo, Twitter es la red social que más crece en el mundo (un 1.400% en un año), durante la campaña electoral, más de 120.000 personas seguían los comentarios de Obama en Twitter, hay 100 millones de blogs en todo el mundo…

En el reportaje especial “Redes sociales, quiero ser tu amigo”, los reporteros de Noticias Cuatro nos acercan a este fenómeno que está cambiando la forma de relacionarse y de comunicarse: explicaremos en qué consiste una red social recurriendo a los seis grados de separación que bastan para conectar a una persona con cualquier otra en una red social, nos acercaremos al perfil juvenil de los usuarios más frecuentes de estas redes -y encontraremos a la joven española con más amigos, 193.000-.

Mostraremos otras utilidades de las redes sociales, desde recuperar viejos amigos de la escuela a reunir a aficionados singulares (como un grupo de punto de cruz en Barcelona) o conectar un pequeño pueblo de Almería con el mundo (en Abla, 1.500 habitantes, hay 70 usuarios de Facebook y 40 blogs), mostraremos el cambio radical que ha supuesto una red social como Myspace en el mundo de la música, veremos cómo las redes sociales se están utilizando en la escuela y como están influyendo en la información y en la política (sobre todo en EEUU como prueba la elección de Obama)…..



  • Creando un Monitor de Social Media para Calcular el IOR – Impact of Relationship
  • Twitter Añade la Opción de Varios Colaboradores por Cuenta
  • Las Agencias de Marketing Tampoco se Enteran de Social Media
  • ¿Porqué es tan difícil para las Marcas conversar en Twitter?
  • Cómo Calcular el IOR – Impact of Relationship
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